Restaurants, retail stores and specialty boutiques know that Valentine's Day is a profitable time of year. In fact, IBIS World reported the average person spends approximately $134.08 on Valentine's Day festivities. The largest portion of that spending came from eating out, with more than $9 billion spent, followed by candy at $2.8 billion. Is your business ready? Get prepared for the retail festivities by ensuring you have a secure marketing plan that includes social media.
Remember: Each social network has its own etiquette, culture and style, so it's important to match your message to the medium. Follow these guidelines:
MegaRed tied together a free sample program to Valentine's Day by allowing Facebook users to request a heart supplement sample for the people they loved. MegaRed mailed both the user and their loved one a sample, and went a step further by tying the amount of samples they distributed to a charitable donation. In this example, the company took advantage of the holiday's theme and added a creative twist that tied in well with their brand.
Sharable ContentLooking to go viral this February 14th? Sharable content opportunities abound for this holiday, whether you're sharing posts on your Google+ page or publishing them on your company blog. Engage your readers about their Valentine's Day plans, offering to give out a prize to the most romantic or most unusual replies. Want to get a conversation started? Ask your readers what their funniest Valentine's Day experience was. Use hashtags to further promote your content and keep the conversations organised.
Written by TeamSMF
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