Facebook has begun testing a new profile page design in New Zealand, with a smaller toolbar beneath the cover photo and an off-centre Timeline. A new ‘Like Page’ button is also being tested.
The toolbar now consists of text boxes rather than iframes, with some of the original tabs moved elsewhere on the page: the About, Friends, Photos and More tabs remain, joined by a Timeline navigation button, but Maps has been recategorised into the Places section and Followers is now in the More tab.
There are Message, Call and options buttons, the latter denoted by the cog emblem, at the bottom corner of the cover photo, as well as an add friend box, which becomes ticked when activated.
A few other sections of the timeline page have been rearranged: the comments section has been moved from left to right, with the activity section beneath, and the About box has been enlarged, with defined sections for job, education, birthplace and location information.
There is also a new three-by-three photos box of friends on the left of the page as opposed to the original two-by-four rectangle. Notes, Likes and Apps are beneath the Friends box and the Places section.
This is the third redesign to be tested in a matter of months, with the off-centre timeline introduced in October and then adjusted a few months later. The previous timeline redesign was also originally tested in New Zealand.
The Redesign also includes an updated link post when articles are shared on Facebook. A new ‘Like Page’ button has been added to the bottom right of links to articles and other offsite content posted on Facebook, allowing friends of the sharer to like the Facebook page of the article’s source.
The new ‘Like Page’ button, if introduced to Facebook users worldwide, will certainly help to drive traffic to company Facebook pages. Its inoffensive yet omnipresent placement, appearing, as it does, in the corner of a friend’s recommendation, will make it an invaluable tool for businesses on Facebook.
In related news, Facebook has sent out invitations to a press event on March 7th, where the company will unveil a News Feed redesign.
The News Feed hasn’t been updated significantly since September 2011, so the announcement has many in the social media marketing world excited.
For a slideshow of screenshots of the Timeline redesign go to Mashable.
What do you think of the new Timeline? Are you looking forward to the News Feed redesign?
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