The staff here at Social Media Frontiers have chosen our favourite social media promotional campaigns of the week. Based on their creativity, originality and innovation, these five campaigns stood out from the rest.
1. Lenovo – Year of Do
Lenovo, a PC manufacturer, has released an app which gives users the chance to share their New Year’s resolutions with a campaign created by Saatchi and Saatchi Singapore, enabled by We Are Social.
The Facebook app called ‘Year of Do’ hopes people will publicly commit to their resolutions as it was found that 78% of people never fulfil their own. The resolutions will be shown on a global wall with the app tracking which country makes the most.
Director of the digital and social centre of excellence at Lenovo, Rod Strother, said that: “this app is part of Lenovo’s commitment to enabling people to achieve their goals. We’re confident that by aggregating a tapestry of global resolutions, our communities around the world will be spurred on to do more and make 2013 the year of achieving great things."
2. Radio1 – #BreakfastClique
Nick Grimshaw, host of the Breakfast Show on Radio 1 has released a music video composing of celebrities, Radio 1 DJs and listeners as a way to promote the show.
Led by Telegraph Hill, the #BreakfastClique campaign was released on YouTube and embedded onto the Facebook page. It looks at four different spoof documentary episodes including one featuring a ‘gangsta’ Kelly Clarkson.
Director and founder of Telegraph Hill, Barry Pilling, said that: “The aim of the campaign is to tap into the huge followings of these stars by offering their fans something new, exciting and born out of Grimmy’s show. Getting these real fans on board spreads the word of Radio 1 to huge new audiences at grassroots level and brings big numbers to the Breakfast Show.”
3. Hunter Boots – Together Through Any Weather
Hunter Boots with the help of social media Agency, We Are Social, have launched a global Facebook campaign which hopes to raise the brand’s profile during extreme weather conditions around the world.
UK and US offices are working to deliver the “Together Through Any Weather” campaign which uses the Facebook app to offer a prize every weekday until the end of January based on the weather forecast.
Users must create and caption a picture based on the weather for that day and upload it to the app. The best image will then be given a prize which relates to the conditions (e.g. wellington boots for rainy days).
Marketing manager for Hunter Boots, Michelle Noschese has said that: “January is a key time of year for us, with people looking ahead to the rainy months to come, as well as coping with the current weather conditions…We Are Social has used this insight to deliver a campaign which will allow our fans to have a bit of fun with the weather.”
4. Feline Fayre – The Feline Project
Cat food company Feline Fayre has created a new look website with the help of Sphere Digital. They made a site based on the question, ‘What does your cat get up to when you’re not looking?’
The website hopes to increase fan interaction with the brand, and also direct more people toward their Facebook page. Sphere Digital has created a campaign based around animated scientists and their cat. Fans are encouraged to send in pictures of their own cats being mischievous.
The Facebook page also offers a competition which offers various prizes to those who take part.
5. Wonderful Pistachios – Get Crackin’ Gangnam Style
Wonderful Pistachios are preparing for the release of their Super Bowl campaign which features pop star Psy. The South Korean pop star was the first person to reach 1 billion YouTube views thanks to his music video, Gangnam Style.
The pistachio company are attempting to create a hype around an advert that will appear during the Super Bowl on the 3rd of February. The campaign mainly takes place on Facebook where related photo sweepstakes are already taking place.
Which is your favourite campaign? Have you taken part in any?
Let us know your thoughts in the comments below or via Twitter.
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