Facebook are placing ads on user’s homepage of the social media site to find participants who are willing to take part in a survey concerning their new Poke app.
The giants of social media want to know how you feel about ‘poking’, and whether you use it at all. The Poke app was launched a few weeks ago and by using Ethn.io, an internet recruiting tool, subjects are being found.
Clicking on the ad that says, “Facebook is seeking paid participants for phone research” leads participants to a questionnaire that first and foremost asks whether they are using the application or not.
“We’re conducting phone interviews about the poke app and would like to talk with you if you use the app. This is not spam . . .”
“If you’d be willing to talk with us over Skype/GoTomeeting for 45 min and have a webcam, answer a few questions and we’ll contact you if you are selected. Only those who we contact will receive the incentive.”
Users who have been chosen to take part are then eligible to receive a $75 gift card from Amazon once they have completed the face-to-face interview.
The Poke app for iPhone allows users to send photos, videos, or messages to friends which last for a specific amount of time. The app adds a different perspective to Facebook as it gives people the chance to temporarily add content whereas content posted in general feels very permanent.
To celebrate the launch of the Poke app, Facebook changed the sign in front of their HQ at Menlo Park from a Like sign to that of a Poke sign.
With useful feedback from those participating, Facebook will be able to develop improved strategies and techniques to get more people involved.
The release of the Poke app coincides with a rise in Facebook’s stock. Stock prices have gone up to $30 which has been steadily rising since it hit an all time low of $17.55 in August.
What do you think of the Poke app? Will you be taking part in the survey?
Let us know your thoughts in the comments below or via Twitter.
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