Companies Awarded Twitter’s Certified Product Approval
Twitter has announced that more companies will be added to the 12 existing partners who have previously been given its Certified Products Program stamp of approval.
Companies from two of the program’s most important verticals, engagement and analytics have been approved.
Spredfast, Adobe Social and Percolate are just some of the companies that have been named as new partners in the announcement.
Similar to Facebook’s Preferred Developer Program, the TCPP is a basic way of Twitter saying that they’re pleased with the way a company is using its data.
It’s also a way for Twitter to inform other businesses and companies that this is how they should be using their data in order to be successful on the social platform.
The program helps businesses make good, informed tweets, and promotes products that help businesses to understand all sorts of data that influences Twitter.
Since the social media site exaggerated that they don’t want developers to be using third-party clients to manage accounts, the company has made more of an effort to point developers in the right direction.
Getting a stamp that indicates your business is a Twitter Certified Product from the program indicates is an important mark of recognition for your company and something that should be aimed for.
Twitter’s blog gives more detail on the new companies involved.
What do you think of the TCPP?
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