You’ve heard of Live Aid, Live 8 and Live Earth but have you heard of the Global Citizen Festival?
CEO of the Global Poverty Project, Hugh Evans was planning his latest charitable music festival when he decided to add a Social Media twist to the ticketing. The aim of the festival is to bring attention to the US Leaders and all world leaders the devastating effects of poverty around the world. The festival will help support charities such as Rotary International, Earth Institute, US Fund for UNICEF and Malaria No More.
Evans decided that with normal ticketing system would end engagement after money was transferred, so he came up with a cunning plan. Rather than simply paying for a ticket potential attendees had to gain a certain number of points by Tweeting, Facebooking and using other social media to advertise the festival and the cause it’s fighting against. Once participants have gained enough points they become entered in a draw and, fingers crossed, win tickets to the festival!
The lucky winners of tickets will get to see Neil Young, Crazy Horse, Foo Fighters and the Black Keys live at the event in Central Park.
Mollie Goodfellow, Content Writer