How To Add A Free App That's Essential For Every Business
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So, you have a brand new Facebook business page... but it's probably looking a bit sparse at the moment and in need of some TLC!
Facebook presents a massive marketing opportunity for all businesses, whether they are online already or a conventional 'bricks and mortar' business.
When it comes to building and maintaining your brand’s identity, one of the most important components is the voice you use. A brand’s voice can create an image that is equally authoritative, energetic and professional; it can still be infused with a bit of personality, too. Working together, these four traits make your brand easier to understand remember.
Another important component of a brand’s identity is its social media prevalence. Social media affords businesses the opportunity to communicate one-on-one with customers through wall posts, tweets and blogs. This constant communication facilitates conversation between brands and their audience, making your business less like a business and more like a friend that customers can rely on.
There are many techniques that you can use to make your Facebook business page work harder for you.
For a free service, Facebook is pretty amazing, and it is constantly adding new and innovative ways to help you to find and engage your audience. Two simple but effective strategies for doing this are 'pinning' your business page posts and 'highlighting' them.
This is how it works...
Facebook Feature 1: 'Pin To Top'
Step 1: Hover your cursor over the top right hand corner of your chosen post to reveal the grey, downwards arrow icon:
One of the concerns I hear from small businesses is that they worry about Facebook 'disappearing' if they commit time and resources to the platform.
The most-used example of this is the MySpace site which enjoyed massive popularity between 2005-2008 (see http://en.wikipedia.org/wiki/Myspace) but which was then devoured swiftly and without mercy by Facebook when it arrived on the scene.
Facebook can occasionally feel like a steep learning curve for people who are very new to it, but it is all very simple and straightforward when you know how to use it.
Nothing is particularly challenging from a technical point of view - the biggest issue is usually just knowing that a particular feature is available to you and how to make it work best.
One of these 'hidden' features is the buttons that Facebook places at the top of each business page: