You For Coffee?We all have one annoying friend who posts pictures of his or her misspelled name on their Starbucks cup. It does get to a point where you wonder if people mispronounce their names on purpose just to get a few likes on social media. Well things are about to change: Starbucks are now testing an order ahead app in Portland. Your name will no longer be written by a barista, but printed off and stuck on your coffee. No more awkwardly spelled names clogging up your news feed!
This new app could boost sales for Starbucks, attracting new customers with an easy and quick way to pay. No one has time to wait in line at Starbucks anymore, and app users will even be able to pay using their Starbucks card without having to look for spare change. The app users will only have to wait 5 minutes before picking up their drink, potentially attracting users who are pressed for time. The world is going faster and faster and now we no longer have time for human interaction.
Of course, there is a downside to this brand new app: it cuts down human interaction to the minimum. And that seems to be the way our society is going; using social media to have conversations instead of face to face interactions. Now, even Starbucks is going to be denying us awkward small talk with the individuals making us coffee.
Furthermore, some people argue that Starbucks employees misspelling names may actually be a positive thing for Starbucks. They don't need any advertisements when they have thousands of people sharing pictures of their products on Facebook, Instagram and even Twitter. Their order ahead app could end up reducing the number of people sharing their Starbucks experience.
Laura is a recent graduate from University of East Anglia in Film and Television Studies, currently interning as a content writer but hoping to one day live off her writing. Follow her @LauraAtSMF.