There have been a lot of controversy surrounding Oscars lately, and the social media world exploded at last weekend with the awards show finally arriving, and whilst there was an air of inevitability about some of the winners (Gravity), there were still some differing opinions online. The event itself seems to attract audiences around the globe who are not avid film fans, but the hype and class that the Oscars bring is a lure for many. This year’s event was just as popular for the red carpet escapades, but when the awards ceremony got underway, there was a spike in social media traffic in relation to the Oscars.
In today's 'do or die' social media environment, businesses worldwide are slowly expanding into the social media world. The exposure a company receives from embracing social media is massive; it essentially allows for global marketing at a fraction of the cost. All businesses, whether they're small or large, need to get in the game. Be that as it may, the rapid growth of the virtual world has left many feeling confused and left behind. It's all about strategy; which platforms are best and how you should go about generating your online content. Still, there are some networking sites out there that are a staple for all businesses. So which ones should you pick?
The campaign has been apparently launched through a Tumblr blog called isee5c, and it features five 15-second video clips that each identify, and advertise a different colour version of the iPhone 5c. This particular phone is Apple’s ‘cheaper’ model, and it is not known whether this is a desperate attempt at generating some interest in the model.