Social media has leveled the playing field. The days of shouting your anger about the injustices of the world aimlessly into the wind, without any accountability for the content of your words are long gone.When a single post can reach millions of people almost instantly, the person behind the post is largely responsible for the emotion caused by it. Accountability for the content of your words is no longer just for the celebrity, politician, musician or writer; it is for the average citizen to have to consider.
Facebook has many excellent features built into it as standard... and they're all free!
One of the best and most useful features for business use is Facebook's 'Insights' service which is automatically built into every business page.
You'll frequently hear me emphasising that businesses need to use business pages, not personal profiles for commercial use and this is yet another good reason why.
If you use your personal profile for business, you cannot access the wonderful Insights service... and that's like trying to run a business with a blindfold on!
One of the many fabulous things about Facebook is in the ability for users to add 'apps' to business pages.
These apps add amazing functionality to a basic page.
This is another pressing reason why businesses should not use their personal profiles incidentally, because these apps can only be added to business pages and you miss out on a lot of good things if you don't use the correct business page format.
Image source: actualphone
Image source: webinfermento
So, you have a brand new Facebook business page... but it's probably looking a bit sparse at the moment and in need of some TLC!
Facebook presents a massive marketing opportunity for all businesses, whether they are online already or a conventional 'bricks and mortar' business.
When it comes to building and maintaining your brand’s identity, one of the most important components is the voice you use. A brand’s voice can create an image that is equally authoritative, energetic and professional; it can still be infused with a bit of personality, too. Working together, these four traits make your brand easier to understand remember.
Another important component of a brand’s identity is its social media prevalence. Social media affords businesses the opportunity to communicate one-on-one with customers through wall posts, tweets and blogs. This constant communication facilitates conversation between brands and their audience, making your business less like a business and more like a friend that customers can rely on.
There are many techniques that you can use to make your Facebook business page work harder for you.
For a free service, Facebook is pretty amazing, and it is constantly adding new and innovative ways to help you to find and engage your audience. Two simple but effective strategies for doing this are 'pinning' your business page posts and 'highlighting' them.
This is how it works...
Facebook Feature 1: 'Pin To Top'
Step 1: Hover your cursor over the top right hand corner of your chosen post to reveal the grey, downwards arrow icon: