Social Media Frontiers

17/04/2014

Love chocolate at Easter? (Infographic)


chocolate Easter Egg infographic

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Why you need to track user engagement across devices and social channels

Track your Social Media engagement

Q3 2011 and Q3 2013, website traffic from mobile devices increased by a total of 171 percent, according to the Walker Sands Mobile Traffic Report. This enormous rise in mobile traffic has led many businesses to overhaul their web design with an eye toward catering to mobile users. While this is an excellent first step, it is also the last step for many businesses. Your business needs to do more to improve the experience for users across devices, mobile included. Analytics can play an important role in understanding the access point and UX across devices.

track social media engagement

Starbucks serves up satanic symbols and causes a stir on Social Media

Have you checked your coffee cup?

What started off as a simple customer complaint in Louisiana, USA, has turned into another social media sensation. A barista drew satanic symbols in her coffee foam and has since apologised, but the internet is not willing to let this one go just yet.

Starbucks social media stir

16/04/2014

Flourishing fake Social Media accounts take flight in the midst of the Malaysian Airline mystery

Social Media security

The disappearance of the Malaysian Airline MH370 is still unravelling like a novel on social media at present; there are route changes, absence of radar signals, and even questions behind the motives of both pilots, but still there is no conclusion to this mystery.

Malaysian Airlines MH370 social media

A song about social media! Great? No!

“Ode” to Social Media?

Social media is a force massive now, and people from all walks of life have to take it seriously, as it can genuinely change the world for the better. Well now there is an ode to social media in the form of a song, and it is possibly the worst thing ever created. The song is penned by Phil Mershon and performed at a social media conference by IT company employee Mary McCoy.

social media song

15/04/2014

Steady flow of content is crucial in Social Media Marketing

Ways to improve your online presence

When it comes to social media marketing strategies, it is essential that you have a steady flow of information. This increases chances of a heavy online presence, and therefore leads to more success in the digital sphere. It allows customers to keep up to date with your movements in the business world, and also makes you easier to find on the internet.

search engine rankings and links

14/04/2014

Spreading ideology via Social Media

Royal Australian Navy sailors sacked over racist posts

Everything that is written and posted on social media is there forever, and no matter how many times some people are told, they still never learn. This is the case for several members of the Royal Australian Navy, after they were dismissed for ‘inappropriate’ use of social media.

Royal Australian Navy Facebook racist posts
Source: huffingtonpost.com