Nordic Lights For Likes
Got any cash on you right now? I know I don’t – as a recent graduate I fear opening my bank account. For in the absence of money evil creatures have made shelter there. They've grown large after years of not being disturbed and they've gained intelligence. However, a certain hotel is taking measures to help me stop giving my financial woes horrific visages as it’s offering guests the opportunity to stay there for free if you have a big social media presence.
You did read that right, I promise. The Nordic Light Hotel in Stockholm, Sweden, will be accepting your social media presence as currency to stay at the hotel. If you’re one of those popular folks who have 2,000 or more Facebook friends you’ll be able to stay at the hotel free of charge. All you have to do is make a post mentioning the hotel at check in and check out times. You’ll even be able to stay for up to seven days.
Alternatively, if you have over 100,000 likes on your Facebook page or 100,000 followers on Instagram you’ll get the same treatment as those ever popular Facebookers. I bet they don’t even know 95% of their friends. And that they've never met any of them more than once.
Usually, rooms at the hotel go from £230 for a night. Also, if you’re not quite as popular to fit the brief for free stays, the hotel is offering other discounts. If you have 500 or fewer friends, you’ll get a 5% discount and if you have 1,000 or more, you’ll get 10% off instead.
Marcus Majewski, chief executive officer of the Nordic Light Hotel, said the business considers social media posts to be a form of "currency" as they provide marketing for the hotel.
"I am proud that we are the first hotel in the Nordic region to offer this currency," He’s not wrong. This is a fantastic marketing approach and utilizing social media in a fantastic way.
The hotel is rather luxurious as well; you won’t be staying in some damp room with no heating while sharing your bed with spiders. The hotel boasts a gorgeous Scandinavian interior with lighting effects used to mimic the northern lights. Plus, we all know that the Scandinavians know how to interior design. I’ve always said that I’m going to have my Danish grandma decorate my house for me – She puts my interior decorating to shame.
With digital currencies such as Bitcoin becoming more prominent. Or even Dogecoin, the currency based off the ever old ‘Doge’ meme which sent the Jamaican bobsled team to the 2014 winter Olympics. It’s great to see more unique forms of digital currency taking place. In a digital world, it’s only natural that our currency becomes ever more digital as well.
So you better start chaining those friend requests and head over to Sweden. Scandinavia is lovely over this period – You’ll never see Christmas done as well as it’s done over there.