Hook-Up App Goes For ProfitHow much would you pay for love? Young and old across the world have been swiping left and right on Tinder, with 15 million matches a day. So far, they’ve been doing it for free; Tinder hasn’t been asking users to pay for any of its services or even put ads in the app. Rather it’s relied on cash from investors which have so far valued the company at around $5 billion.
That’s all about to change, though: Chief Executive Sean Rad has announced that Tinder will launch a premium service from next month. The update will likely allow users to pay to access additional features within the app above and beyond the standard location-based Hot-or-Not game.