See How Ugly Your Clothes Are In Ten Second BurstsA few weeks ago, Snapchat introduced a new and exciting feature: Our Story. Our Story’s concept is pretty simple - it enables any users present at a same event to share their pictures and videos onto a live stream. On its Tumblr, Snapchat announced that they wanted “to build something that offered a community perspective- lots of different points of view.” From letting users share stories with their friends, to creating live event feeds, Snapchat is taking a step towards potentially monetizing itself.
After the success of Electric Daisy Carnival, this week users were able to watch New York Fashion Week snaps. Users present at specific fashion week events were able to add their own snaps to a Snapchat story, and Snapchat then went through all the pictures and videos that had been sent and chose only the best to be sent to all its users.These users were able to witness short videos of the fashion shows, exclusive behind the scenes images as well as celebrity selfies.