All The Doctors Will See You NowThe potential for social media as a professional attribute has been well-established, most notably by LinkedIn, but thus far it’s primarily served as little more than a digital meet-and-greet. There are plenty of industries which thrive on communication, from hushed tips between City traders to the hashing out of best routes between taxi drivers, but for the most part these happen offline in much the same way they have for time immemorial.
In no industry is the free flow of knowledge between members more essential, however, than with doctors: no one medical professional can know everything, and so they rely on informal chats and consulting with their peers to clear up mystery cases. The main problem with this is that, on the whole, individual doctors only really have access to fellow practitioners in their hospital or department.
Enter Figure 1.