Pinterest Now Lets Users Send Pins On-Site

Pinners can now send individual pins to their friends on-site as long as they both follow each other – before, pins had to be sent via email. Pins can be sent on both desktop and mobile devices, to both desktop and mobile devices.

Social Media Promotions Of The Week: 17/05/2013

Every social media promotion in this week’s SMPW has a video: two use a video alongside a larger campaign while one makes clever use of YouTube’s features. In fact, YouTube itself has a promotion out this week for an event they’re holding very soon. Here are the top five:

1. P&G – ‘Thank You Mum’

Will Google’s Updates To Google+ And Hangouts Attract New Users?

At the Google I/O developer conference in San Francisco yesterday, the internet search giant announced numerous changes to its products, including updates to the social network Google+ and the messaging and video VoIP service Hangouts. Google has also made updates to Search, Chrome, Maps, Android and Play.

Pinterest App Update Adds Notifications And Mentions

Pinterest has updated its mobile app services for Android and iOS devices. Pinterest for Android version 1.5 and Pinterest for iOS version 2.4 now include notifications, allow users to mention others and have improved search capabilities, with suggested results appearing as users type.

New Facebook Timeline Sections Roll Out Worldwide

Facebook has made sections available worldwide, enabling all users to express themselves and share their interests in app-specific boxes on the timeline. Many apps have already taken advantage of the new feature, integrating with sections to provide users with a new way to interact and engage with games, music, movies and much else besides.

Branded Vine Videos Four Times More Likely To Be Shared Than Other Branded Videos, Study Says

Viral video technology company Unruly has released a list of startling Vine metrics from a recent analytical study they conducted between March 22nd and April 22nd, the most noticeable of which is that branded Vine videos are four times more likely to be shared than other branded videos. The results of the research also include details of the top 100 most shared Vine videos on Twitter, with a video entitled “Emos getting ready” captured by One Direction’s Harry Styles taking the top spot with over 47,000 views.

Unruly’s researchers collated data from over 10 million Vines over a 1 month period. They discovered that not only are branded Vines 4 times more likely to be shared than any other video – of the top 100 Vines, 4 are branded, compared to just 1 of the Unruly Viral Video Chart Top 100 Most Shared Videos – but also that tweets containing Vine links are shared an average of 5 times a second on Twitter.

Social Media Promotions Of The Week: 09/05/2013

I’m not in the office tomorrow, so I’m having to publish this week’s SMPW a day earlier than usual. Don’t worry though, there have been some great social media promotions this week, evidenced by the quality of the five that I have chosen. In fact, the hardest decision I had to make was in what order I should put them in, as each one has its own unique merit. If you disagree with my order, then put what you think the order should be in the comments section below.

1. Audi – The Challenge