Ad Revenue Soars To Scary-High LevelsFacebook is taking over the world.
Although I've used this as a cheap joke in the past, the level of hyperbole associated with the phrase is decreasing by the day. For example, the site just made some new figures public for its shareholders, and the numbers are pretty terrifying. 1.35 billion people sign onto Facebook at least once a month; 864 million log in daily. These have combined to boost Facebook's ad revenue by 64 per cent in the third quarter of 2014 alone. Overall, this accounts to a total profit of $806m - a 90 per cent increase when compared to this time last year.
If these figures don't sound like much, let's put them in perspective: if Facebook was a country, it would be about as big as China. And China, in case your geography isn't as impressive as mine, ain't no one-horse town.