Social Media BrandingA brand is the emotions that arise when a company or product is displayed to an audience, according to Inc.com. The most effective way to up a brand's impact is a great product paired with great service. Companies and agencies instead try to build the brand by branding: ads, social media and branded content. This approach can elevate brand awareness like Esurance's 3000 percent increase in Twitter followers after their post-Super Bowl spot or spawn a PR nightmare like the spectacular failures of Coke II and Crystal Pepsi. The branding decisions made today can affect a company's bottom line significantly. Learn from other's past mistakes and deliver results with informed branding decisions.
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Track your Social Media engagementQ3 2011 and Q3 2013, website traffic from mobile devices increased by a total of 171 percent, according to the Walker Sands Mobile Traffic Report. This enormous rise in mobile traffic has led many businesses to overhaul their web design with an eye toward catering to mobile users. While this is an excellent first step, it is also the last step for many businesses. Your business needs to do more to improve the experience for users across devices, mobile included. Analytics can play an important role in understanding the access point and UX across devices.
Have you checked your coffee cup?
What started off as a simple customer complaint in Louisiana, USA, has turned into another social media sensation. A barista drew satanic symbols in her coffee foam and has since apologised, but the internet is not willing to let this one go just yet.
Social Media securityThe disappearance of the Malaysian Airline MH370 is still unravelling like a novel on social media at present; there are route changes, absence of radar signals, and even questions behind the motives of both pilots, but still there is no conclusion to this mystery.
“Ode” to Social Media?
Social media is a force massive now, and people from all walks of life have to take it seriously, as it can genuinely change the world for the better. Well now there is an ode to social media in the form of a song, and it is possibly the worst thing ever created. The song is penned by Phil Mershon and performed at a social media conference by IT company employee Mary McCoy.